At last….. former national radio presenter and 25 year Australian and USA media veteran reveals the jealously guarded media secrets to getting MASSIVE PUBLICITY….FREE!

“The ‘Oh So Easy’ to Follow 10 Step Publicity Formula That Ordinary Everyday Aussie Business Owners Just Like You Are Using To Get $1,000’s Of Dollars Worth Of FREE ‘Advertising’ For Their Business, Product or Service & Blowing The Lid Right Off Their Sales”

BEST PART: Absolutely anyone can learn how to get publicity – and that definitely includes YOU. Just imagine what will happen to your sales when YOUR BUSINESS is featured on a major TV or radio show. Or perhaps the local paper might be best for your business. Best of all you can target your publicity efforts with pinpoint accuracy!

Here’s What Others Are Saying About Using Publicity…..

Ric Isaac is the author of the national best-selling book ‘Don’t Diet!’ He is Australia’s leading authority on anti-ageing, weight loss, fitness and optimal health. He has been featured 3 times on both Today Tonight and A Current Affair and over 60 radio, newspaper and magazine interviews.

The need for a product like Miracle Wash Laundry Balls was evident when WA mother of four Dana Steddy started to research an environmentally friendly washing powder. Dana lives on a farm in the South West of WA with her husband and four young children. Three of her children suffer from eczema and allergies so the decision was made to dispose of all harmful chemicals in the house. Dana has been featured in a number of newspaper and magazine interviews. She also presented at the Buntine Liebe Women's Field Day on July 5 2006.

The big bonus here is that both Ric and Dana not only got print media exposure, BUT ALSO got prime time TV and Radio exposure for FREE worth $100,000’s of dollars

Click Here And Get Your Complete Copy Now!

Tuesday 10.47am, Caulfield South VIC and it’s cold and wet…

From Brian James – 25 Year Media Veteran, Successful Business Owner & Publicity Expert

Dear Friend & Fellow Business Owner,

My name is Brian James, and if you’ve got 20 minutes to spare, I’ll show you exactly how you can get stacks of free publicity worth thousands and thousands of dollars for your business, product or service. We’re talking newspapers, magazines, radio, even TV. All talking about how great your business is, or how great your product or your service is. Or you might just want to hog all that wonderful media attention for yourself or use publicity to promote a worthy cause.

Reckon you couldn’t possibly get publicity? Figure you’re just way too ordinary? Think again… Absolutely anyone can do this! Absolutely anyone can get publicity if you follow my simple formula. I guarantee it!

Big call? Maybe… But please allow me to explain…….

Firstly…… Why would you want to use publicity?

Here’s why, and the answer is very simple – imagine what 10 minutes of advertising during “A Current Affair” or “Rove Live” would cost you. Around $50,000 at least, not to mention the cost of filming and producing your ad, so let’s be conservative and say your total costs would be $150,000.

However, by using publicity - you can send a simple one page fax or email, and instead of actually paying for advertising (which most of us ignore anyway), shows like “Rove Live” will spend 5 or 10 minutes interviewing you and talking all about your product or service. Total cost? $0.20 cents. What’s it worth to your business? Priceless! You can bet that your sales will go right through the roof when this happens!

So what would you rather pay? $150,000 or $0.20 cents?

There’s just no comparison really, and there are so many other benefits to publicity as well such as…..

Publicity equals instant credibility for you and your business.

Think about it. Whenever you see an ad or a blatant sales pitch, at the very least you are sceptical. You may even be outright antagonistic towards the product or service being offered. And you know what? Whether you like it or not, many people probably feel the same way about your ads, marketing material and your sales pitch.

But, when you see an article in a newspaper or a magazine, or TV coverage of a new product, what do you think? Chances are you believe every word you hear or read. Why? Because most of us assume, rightly or wrongly, that the media has done the job of checking out that business or product for you. So when an article appears about your business, it gives you and your business instant credibility with a CAPITAL “C”.

When you advertise, you are starting at less than zero credibility. You first have to convince the reader or viewer to continue with reading your ad, if they can be bothered, and then you have to convince them that it’s worth their while giving you a call or coming in to your shop. However, you won’t have that problem when you are using publicity. Publicity gives you instant credibility, and that means only one thing……

Publicity equals a massive sales boost in your business.

Just imagine what would happen to your sales if your latest invention was featured for 10 minutes on National television; for arguments sake, let’s say on “Today Tonight”. How many calls do you think you would get? How many people coming in to your shop or place of business?

Of course it will depend on exactly what your product or service is, but from personal experience I can tell you that after just one three minute segment featuring their product on “Today Tonight”, one of my clients generated more than 35,000 calls to Channel 7’s switchboard!This three minute segment resulted in $187,000 in sales over two days. If you’ve ever gotten 35,000 calls from one of your ads, please let me know…

So, instead of actually paying $150,000 or so to run TV advertising (which everyone ignores anyway), for a cost of only $0.20 cents you can be featured on TV instead and actually generate thousands and thousands in extra sales. Sales that you would not make if you weren’t featured on TV. How does that sound to you?

And consider that you can run (doing it all yourself – and that’s what this letter is all about) a highly targeted small scale media campaign for as little as $50 or $100, and a major – and I do mean MAJOR – publicity campaign from $500 - $2,000 – why would you want to advertise? The return on investment from publicity can be absolutely phenomenal.

Not only don’t you have to pay to be featured on TV or radio, you will actually make money. It’s just like “free advertising” for your business, your product, your service.

Publicity is always cheaper and more effective than paid advertising. If you get a full page feature story about your business, let’s say in the Melbourne Age, then imagine what that same full page would cost you if it were an ad? Around $25,000 or even more.

If you get a 10 minute interview on a major radio talk show, imagine what you would pay for that same 10 minutes of advertising? And bear in mind, you will never, ever get 10 continuous minutes of advertising, it will always be one or two minutes at a time spaced out over an hour or so.

So, publicity has several major advantages over paid advertising. No matter how well your current advertising is (or isn’t) working for you, you can always do better by using publicity.

How does the idea of using publicity sound to you? Interested? Just imagine how good it will feel, knowing that any time you want to promote a new product or service, or even a good cause, all you need do is use publicity. However……

Most of you reading this may have absolutely no idea where to start when it comes to publicity. And you’re not alone. Some of you reading this may have some experience with the media and getting publicity. However, without a proven formula to follow, at best your publicity efforts will be “hit and miss”, and at worst you will have no success at all. Without insider knowledge, you have 4 choices when it comes to getting publicity……

Your 4 Choices For Getting Publicity Right Now

1. Be exposed on National TV as a “shonk”

One sure fire way to get publicity is to be exposed on National TV for running a “dodgy” business or ripping people off. Obviously you don’t want this to happen and further to that, I’m quite sure you wouldn’t stoop so low…

2. Keep beating your head against the wall using “hit and miss” techniques

Or you can keep “trying” to get publicity, maybe succeeding occasionally, but never quite breaking through. Never getting the regular, consistent kind of favourable publicity that you can count on once you become well versed in the “easy to learn” skills and secrets to getting publicity.

3. Find the cure for cancer or something equally remarkable

Imagine that you have just found the cure for cancer. What do you think would happen? Once it was established that was true, the media from all over the world would be beating a path to your door. It would be a media frenzy unlike anything ever seen before. But you know what? Unless I’m very much mistaken, you’re not about to find the cure for cancer or anything else that remarkable either. Good luck if you are, but for the vast majority of business owners this option is out.

4. Pay a PR consultant to do it all for you

If you were to hire me to get you publicity, I would first ask you to commit to a six month campaign. Because that’s how long it can take (sometimes it’s much faster, sometimes it’s even instant), chipping away, chipping away, to deliver the massive results that my clients demand. And I can tell you the minimum financial commitment required is $20,000. And I’ll also tell you I’m one of the cheap guys. Go to one of those fancy PR firms with five names on the door and you’ll pay an absolute fortune, with absolutely no guarantee of results. And, once your six month campaign is over, you’ll still be no wiser as to how to get publicity for yourself. If you want to get publicity again in the future, you’ll have to shell out another $20,000.

However, for the very first time ever, there is now a fifth and much more agreeable option…

5. Purchase my new step by step publicity manual…..

You can now purchase “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” for yourself and learn how to run your very own publicity campaigns.

Here’s your chance to get your hands on a jam packed, hard hitting, 342 page, step by step publicity manual that reveals every single insider secret I’ve ever picked up in 25 years of working with the media.

Packed to the rafters with REAL LIFE EXAMPLES, STEP BY STEP CASE HISTORIES, media release templates and more publicity ideas than you can poke a stick at.

There are many, many more benefits of using publicity. We’ve only covered just a very few, and I’m sure you would like to know more. All will be revealed very shortly, but first, I realise you really don’t know who I am, so please allow me to digress for a moment…….

I’ve worked in the media both here in Australia and the U.S.A. I’ve worked on both sides of the microphone, as both a host and a producer of various radio and television programs. And I’ve done so for more than 25 years.

So I know exactly how the media works, and I know exactly what works to get the media’s attention. And these days my passion is to help other business owners to get publicity for themselves, their business, their product or service. And I’m very good at it. But don’t just take my word for it, here’s what others are saying about me…..

Click Here And Get Your Complete Copy Now!

By the way, in we’re talking a 7 figure deal here, too folks… all thanks to publicity!

Now, I haven’t mentioned all this stuff just to blow my own trumpet, but merely to show you that when it comes to publicity, I know exactly what I’m talking about. And I firmly believe that……

Absolutely anyone can get publicity if they follow my simple formula.The formula that is revealed in an easy to follow, step by step fashion in my new manual – “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”.

And remember, we’re not talking about some FANCY THEORY here; everything I’m revealing to you is based on my REAL LIFE EXPERIENCES in the trenches. And with stacks and stacks of real life examples with comments and explanations, and dozens of step by step case histories you can see for yourself exactly how to go about getting major publicity for yourself.

Bottom line point #1. I didn’t do this just once or just get lucky. I’ve worked in the media for 25 years and I know exactly what works and what doesn’t. These days my passion is helping other business owners to achieve massive sales boosts due to publicity. In this manual I’ll be showing you exactly how you can get publicity for yourself. In short, you’ll be getting the full benefit of my 25 years of media experience. It’ll be like “tapping” directly into my brain and transferring absolutely everything I know straight to you.

Bottom line point #2. The kind of publicity I’m talking about here is worth far more than paid advertising. When you run ads, everyone knows it’s an ad. And let’s fact it, people today are sceptical. Just look at what we see on the news every day – lying politicians, justifying their actions any way they like, threatening our jobs and future while lining their own pockets, the shameful record of the Catholic Church and so on. So when you advertise, people are rightly sceptical about you. But when you’re featured in the media you gain instant credibility with a capital “C”. People automatically assume that the reporter has done their homework on you. They believe everything that is said about you and that leads to massive sales boosts.

Bottom line point #3. You will learn how to run your publicity efforts “guerrilla” style, low cost, fast and super cheap. But still get great results. You won’t need to shell out tens of thousands to pay some fancy PR firm with five surnames on their door. You will learn in an easy to follow, step by step manner everything you will ever need to know to run your own highly successful publicity campaigns.

Now, if you’re like most people, you’re probably thinking “There’s just no way the media would be interested in me. I’m just too ordinary, too boring, too young, too old, too inexperienced and so on”.

Look, in my time I’ve heard every possible excuse at least 50 times. And I’ve never, ever, come across one single person who could not attract the media’s attention. I don’t care who you are; a plumber, IT expert, travel writer, vet, kamikaze pilot, stuntman, racing driver, author, electrician, chef, doctor, dentist, retail owner, musician or whatever it is that you do………

Absolutely anyone at all can LEARN how to use the power of the media to promote their product or service. What’s more, it’s easy and it’s lots of fun too. I repeat – anyone can LEARN to do this.

I mean, I have gotten major publicity – we’re talking radio, TV, newspapers - for a very quiet, very mild mannered book shop owner. (You’ve just read the testimonial he wrote about me). You will discover exactly how I did it on pages 299 – 300 of your manual. It wasn’t a fluke. It’s what I do every single day of the week.

The bottom line is this - if my simple formula can help to get publicity for a humble bookseller, then it will work for YOU.

Can ANYONE really do this?

Can YOU really learn to write a media release even if you can barely write a postcard? Yes…

ABSOLUTELY ANYONE at all can LEARN to do this. It doesn’t matter at this stage if you don’t even know what a media release is.

It doesn’t even matter if you haven’t written anything at all since high school. As long as you have a basic command of English, you can learn to tap into the power of the media…

Publicity is not just for the “chosen few” or “high flyers”. Anyone can learn to tap into the power of the media to promote their business, product, service or a worthy cause. Anyone at all.

How good will it feel, knowing that any time you want to boost your sales, or get publicity for a new product or service, you can simply follow my proven step by step formula and you’ll soon be getting invitations from the media for interviews, articles and more…

Now, you may be wondering why I would choose to REVEAL EACH AND EVERY SINGLE ONE OF MY SECRETS TO YOU. And that’s a very good question. And the answer is actually very simple………

My passion is helping business owners to get publicity. I really get a kick when I see my clients featured on major TV shows and making thousands of extra dollars as a result of favourable publicity. Or it might be a radio interview, or major magazine or newspaper coverage. And……

You can bet my clients love being in the media; all that attention, all the extra sales, the media calling and saying those nine magic words - “We would like to do a story on you”.

So, why would I choose to REVEAL EACH AND EVERY SINGLE ONE OF MY HARD WON SECRETS TO YOU? Won’t I put myself out of a job? Well…….

For a start there is only one of me, and there are only so many hours in every day. Unfortunately I only have enough time to work with a very limited number of business owners. As it is I simply can’t keep up with all the demands on my time. And I really hate having to turn clients away or refer them to other PR consultants. I don’t want anyone to miss out on publicity. And further to that…..

Many people who would love to get publicity simply can’t afford to pay the cost of hiring a PR firm to do it for them…..

And for many years my clients have been “hounding me” to create a “How To Get Publicity” manual so they could learn all the secrets of publicity for themselves.

So, for all those reasons and more besides……. I bit the bullet and created an exhaustive, step by step, easy to follow manual that reveals everything you could possibly ever want to know when it comes to publicity…..

Originally, I was only going to offer this manual to my existing clients, but for a short time only I have decided to make it available to all business owners. To be perfectly blunt with you I may change my mind about this so this really is a limited opportunity.

So here’s your chance to get your hands on a jam packed, hard hitting, 342 page, step by step publicity manual that reveals every single insider secret I’ve ever picked up in 25 years of working with the media.

Packed to the rafters with real life examples, stacks of step by step case histories, media release templates and more publicity ideas than you can poke a stick at. We’re talking 342 pages, 2,582 paragraphs of hard hitting, powerful, yet easy to follow publicity ideas.

Picture the following scenario……..

Once you have mastered the skills to getting publicity, this is what can soon happen for you. Let’s imagine for a moment that you are a former primary school teacher who has developed your very own “Stop Bullies” program for primary schools.

So, you’re sitting at home watching the news when on comes a report about bullying in primary schools. Now, most people would just sit at home and think “Gee, I wish they knew about my “Stop Bullies” program”. And that’s as far as it would go, a wish.

But not you. Because once you learn the secrets behind getting publicity, the very next night it will be YOU on TV talking about your “Stop Bullies” program. And it’s a whole lot easier to make this happen than you might think……..

This scenario is exactly what can and will happen once you have mastered the easy to learn skills to getting publicity for your particular “thing”. Still not convinced? How about I let you in on a few insider media secrets right now……..

Media Secrets Revealed - Why It’s Easier To Get Publicity Than You Think……

1. Every newspaper or magazine, both online and offline starts off with empty pages – the media need to find enough stories to fill all those pages.
2. Every news based radio or TV show starts off with “dead air” - the media need to find enough stories to fill all that “dead air”
3. So the media are always “hungry” for stories
4. The media are always “hungry” for experts from various fields
5. The media look for and get a LOT of their stories from media releases
6. Getting media attention is as easy as writing a compelling, attention grabbing, media release and knowing where to send it…….
   

So you’re probably thinking “It couldn’t really be that easy could it”? And the answer is “Yes it could” – how do you think I get the media interested in my clients? By writing compelling, attention grabbing, media releases, that’s how.

It’s all about your media release.

In short, a media release is a simple one page (occasionally two page) document that you send to the media. There is a “standard” layout that is easy to follow. But…….

Most people working in the media see at least 300 media releases across their desk every single day. And you know what happens to 99% of them? They go straight into the bin! To attract the media’s attention you need to make your media release stand out. You need to make your media release the diamond amongst all the coal…

The media are looking for stories, not shameless plugs for your business. It’s a fine line and most media personnel can tell a beginner or amateur straight away.

And before you even begin your media release, you need to find your own story. And believe me, everyone has a story, even though you may not think so.

To be honest with you, this always seems to be the biggest stumbling block for most people looking to get publicity. No one believes they have a story the media would be interested in. So when you get your hands on “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”, you will find an entire chapter on “How To Find Your Story”

You will discover gems like……

• 120 powerful questions to find your story – if you can’t find your own attention grabbing story with these super “prompters” you’ve probably been living in a cave – and you know what? – that’s a story in itself - (pages 135 – 142)
   
• How to provoke the media’s curiousity so they can’t help but want to call you - (page 126)
   
• The power of using “points of difference” to make your story irresistible to the media - (page 126 – 127)
   
• Why everything you have ever done is important and how you can use your life experiences in a media campaign - (pages 128 – 132)
   
• How to come up with your very own personal account and why your personal account is literally the “key” to publicity success - (pages 128 – 130)
   
• Why absolutely everything you know is important and how you can use your knowledge in a media campaign - (pages 128 – 132)
   
• How what you know, what you have done and your various life skills enable you to comment with authority on a wide range of topics – and how to use this in your media campaigns (page 128 – 130)
   
• Common “points of difference” with examples and comments that spell it all out for you in an easy to follow manner – if you can’t get some ideas from this you’re either asleep or just not trying - (pages 143 – 155)
   
• Why everything you can do is important and how you can use your knowledge in a media campaign - (pages 128 – 132)
   
• How to find your story from your personal account – this is where you will learn to “dash off” a winning media release in no time at all – (pages 155 – 158)
   
• Much, much more……..

Now, you may be thinking to yourself that what you know, what you have done, and all of your many and varied life experiences have little or nothing to do with publicity, but you’re wrong.

Your story is actually hidden amongst all of the many things you have done, have experienced and the many skills you have acquired over your life journey. Let’s see just how you can use your life skills and experiences to comment on various topics…. We’ll use an imaginary “Media Release” to highlight this point……

MEDIA RELEASE: For immediate release

“Veteran truck driver with 30 years experience and perfect safety record says ‘Someone will die if this section of road isn’t fixed!’ ”

“I’ve never seen anything so dangerous in my life – it’s the worst section of road I’ve ever seen” says local truck driver Ernie Van Weiss. Ernie has been driving trucks for more than 30 years with a perfect safety record and he knows what he’s talking about. “I figure I’ve spent about a million hours behind the wheel, and this is the most dangerous section of road I’ve ever seen. I’m absolutely terrified of driving on it, and I’m not the only one” says Ernie.

The section of road Ernie is referring to is the new multi million dollar bypass at Everytown on the Central Coast. “I can’t believe our local council has spent $15 million on this section of road and it’s worse than before. It’s only a matter of time until someone is killed” said Ernie. And, just like he said, he’s not the only one. Many locals are both angry and scared.

So, just what is wrong with this section of road? Etc etc

Can you see how Ernie’s 30 years of driving experience are used as a credential in this imaginary media release? It gives Ernie stacks of credibility to make comments on the bad section of road.

And, just like Ernie, YOU can use your skills, knowledge and experience to comment on various topics. And not just comment, but comment with authority. And that’s often the basis of a story……

Your story is all about the skills, knowledge and experience you have gained on your life’s journey. With my easy to follow manual you will learn how to turn your skills, experiences and your knowledge into an irresistible story for the media…..

And that’s only one small chapter from your manual…….

So, what else will you discover when you get your hands on “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”?

How about such chapters as…….

• Six golden rules of publicity
• Six universal angles or approaches you can use over and over again in your publicity efforts
• How the media works – a step by step expose of the inner workings of the media, where the media find their stories, what the media are looking for in a story and much, much more
• What is a media release?
• Essential media resources – where to find the names and contact details of every person working in the media in Australia and even the world
• 10 easy steps to publicity
• When things go wrong
• Real life examples
• Even more publicity – you might think that after 312 pages I would have exhausted every possible avenue of publicity, but that’s not the case. Here’s another entire chapter on extra ways of getting publicity

Let’s have a look at just some of the hard hitting information you will uncover in each chapter…….

The Six Golden Rules of Publicity

• Why publicity should always be an ongoing part of your business and how to make sure it is – (page 10)
• How to link your story to a “timely” event and get publicity all year round – (page 13)
• How to link or “tie in” your publicity efforts with stories or topics that are already in the news – get this one right and you’ll have the media constantly beating a path to your door – (page 10 – 13)
• Why publicity opportunities are literally endless and how to make sure you “cash in” – (page 10)
• How and why to hit the “easy” targets first and the benefits of doing so – (page 11)
• Why getting publicity is a lot easier than you might think – (page 10)
• Why you should know your goal before you ever start a media campaign – (page 11 – 12
• Much, much more…….

Six Angles For Attracting Publicity

• Discover six easy to use “universal” angles or approaches you can use over and over again in your publicity efforts – (page 14)
• How and why to coincide your publicity efforts with “timely” events – (page 16)
• How to use controversy wisely and attract sure fire media attention – (page 15)
• How to use the six angles or approaches to tailor your publicity efforts for particular media outlets – (page 14)
• Why some media outlets will be interested in one angle or approach and not another – and how to make sure you are using the correct approach – (page 14)
• The ever popular power of a “human interest” story – (page 15)
• Much, much more……

How The Media Works

• What a producer does and how to approach a producer with your story – (page 21)
• A little known media “secret” and how to use this knowledge to your advantage – (page 18 – 19)
• What a PR firm does and why you’re so much better off to do it yourself – (pages 22 – 23)
• Why no money changes hands and what this means for your story – (page 17)
• How to be the expert in your field, turn the tables and have the media chasing you – (page 24)
• Where the media find their stories and how to put your story into the picture – this one is sure to surprise you – (page 19)
• How to send in your media release and target specific sections of the media – (page 19 – 20)
• What an editor does and how to approach an editor with your story - (page 21 – 22)
• Why your story has as good a chance as anyone else’s – (page 18 – 19)
• What happens once you get to know people working in the media? – (page 23 - 24)
• Much, much more besides……..

What Is A Media Release?

• What does a media release look like? – learn the basic layout of media releases the world over – (page 26 – 27)
• Why media releases are the “fuel” that drives the media engine – (page 25)
• Why your media release only requires basic, everyday, down to earth English – no Pulitzer Prize winning writing required – (page 31 – 32)
• The two goals of your media release and how to achieve them – (page 26)
• Why publicity is not an exact science and how even the best laid plans can go astray – (page 40)
• What you should do before you send out your media release – and why this can be even more important than your media release itself – (page 36 – 37)
• Getting the media to call you – and why it’s easier than you think – (page 26)
• How to “cash in” on stories already in the news – get this skill down and watch your publicity efforts go “supernova” - (page 40)
• A real life media release from my vaults with illustrative comments and a step by step breakdown of the release in question – (page 30 – 32)
• An easy to follow media release template with step by step details on each separate part of your media release – (page 27 - 29)
• The one thing your media release should do to make sure the media calls you – (page 26)
• A perfect example of a timely media release – learn this skill and you’ll multiply your chances of getting publicity by 1,000% or more – (page 39)
• What will and what won’t attract the media’s attention – (page 26)
• The importance of “background” pages and what to include in your background page – (page 32 – 34)
• Another real life example of a media release - (page 35)
• A new media release template – (page 37 – 38)
• Much, much more besides…….

Essential Media Resources

• Why there has never, ever been an easier time to get publicity – (page 42)
• A list of amazing, low cost media resources that just about do all the work for you – if you can’t see how these incredible tools will make your publicity campaigns as easy as “falling off a log” than you’re just not trying – (pages 43 – 47)
• Where to find up to date names and contact details of every single person working in the media, for every single newspaper, magazine, TV or radio show here in Australia and even the rest of the world – (pages 43 – 47)
• How to target your media releases with pinpoint accuracy – send your release directly to those journalists, publications or sections of the media that will be interested in your story, and no one else – (pages 47 – 48)
• Want to target food writers in Darwin? These amazing tools give you all the details you need. Want to target farmers in outback Queensland? Target the very talkback radio shows they listen to. Find out how - (pages 43 – 47)
• Where to buy your media resources and how much they cost, as well as the advantages and disadvantages of each particular resource – (pages 43 – 47)
• Want to target Pay TV shows? Find out how – (pages 45 – 46)
• Much, much more besides…….

Let’s take a look at just one of the points revealed in the “Essential Media Resources” chapter. Let’s imagine you have just created a new type of cheese, so there’s no point sending your media release to a music or film critic. You need to send your media release to only those sections of the media who will be interested in your story and your product. How can you do that? Well, did you know that……

You can target your publicity efforts with amazing pinpoint, laser guided missile accuracy?

In this particular case you would target food writers and editors from various publications all over Australia or even the world. You could also target talkback radio shows that dealt with food and food products. Right now, you probably have little or no idea how you would go about this, but with the information revealed in your manual you will discover just how very easy it is to do.

And, that is just one of the many gems of insider information you will find in your manual.

The information I have revealed to you is just a tiny fraction of what you will find in your copy of “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”. In fact the information we have just looked at only takes you up to page 54 of your manual. And there’s almost another 300 pages to go. So, what’s in the rest of the manual?

Well, so far, we’ve just been setting the scene. Painting the picture of how and why there has never been a better or easier time to get publicity. Showing you how the media works and how you can get media attention simply by writing a compelling, attention grabbing, and curiousity provoking media release.

But, you still don’t know how to write that media release. You still don’t know just how to make sure your media release will provoke the media’s curiosity. From page 57 – 250 is all about how to find your story, and how to write your media release. It covers in extensive detail the following 10 step formula to getting publicity….

The Easy To Follow 10 Step Formula To Publicity

1. Always be prepared for media opportunities
2. Be ready for media attention before you start your campaign
3. Know your target market & decide what level of publicity you need
4. Select your media targets
5. Find your story
6. Write an attention grabbing headline
7. Write the rest of your media release
8. Send out your media release
9. Get thousands of dollars worth of free publicity
10. Send a “Thank You” letter and repeat as necessary
    

Let’s take a look at what you will discover in just one of the chapters, writing an attention grabbing headline… We’ll just set the scene for what you will discover in this chapter and why it’s so important….

Most people working in the media will see at least 300 media releases across their desk every single day. And you know what happens to 99% of them? They go straight into the bin! To attract the media’s attention you need to make your media release stand out. You need to make your media release the diamond amongst all the coal….

Firstly, it’s important for you to know that 90% of the success of failure of your media release depends on your headline. I don’t care who you aFirstly, it’s important for you to know that 90% of the success of failure of your media release depends on your headline. Just like in advertising, your headline is what will decide whether or not your media release goes straight into the bin or gets read.

If your headline fails to grab the journalist’s attention, it’s going straight into the bin. If you use a boring, everyday headline then the journalist won’t even bother to read the rest of your media release. It doesn’t matter if you have the most amazing story of all time, if your headline is boring, your media release won’t even be read – it will go straight into the bin. It doesn’t matter if you have the most amazing story of all time, if your headline is boring, your media release won’t even be read – it will go straight into the bin.

No journalist has time to read all the media releases that come their way every single day. They sort their media releases out over the rubbish bin (or hopefully the recycling). If you fail to capture their attention in the first 5 seconds, your media release goes straight into the bin. Some journalists even create a pile of “Maybes” and most of these end up in the bin too. So…..

In order to attract the media’s attention, you need to come up with an attention grabbing, curiousity provoking, “must read” headline.

And just for the record, “Bill Smith’s Menswear increases profits by 23%” is NOT an attention grabbing, curiousity provoking, “must read” headline.

Use a headline like that and you will never hear from the media……..

So, here’s just some of the little known gems you will uncover in this ultra important chapter in your manual……

Writing An Attention Grabbing Headline

• Real life media release headlines from my vaults along with the results they produced in the real world – you will learn more from these few pages than 10 years of “hands on” experience - (page 178 – 186)
• Tricks you can learn from advertising headlines and how to apply them to your media releases – (page 159 – 161)
• Just the facts or intrigue? How to use the right headline for your business – (page 187 – 188)
• The “Who Cares?” headline formula and how to apply it to all your headlines – (page 163 – 164)
• A list of powerful and intriguing words and phrases you can just plug straight in to your headlines - (page 167 – 171)
• A list of words to arouse the senses and put real feeling into your headlines – (page 171 – 172)
• A list of the world’s 100 best advertising headlines – judged purely by results (money) and nothing else – (page 173 - 178)
• Why it pays to be outrageous and intriguing – wallflowers and shrinking violets need not apply – (page 161 – 162)
• How to choose what type of headline you will use – (page 187 – 188)
• Lessons you can learn from tabloid style newspapers – (page 163)
• The easy to follow 9 step formula to creating your own headline - (page 189 – 192)
• How to convert all the facts about you into “intriguing snippets” of information that the media can’t resist – (page 165 – 167)
• Headline homework that will help you to create powerful media releases – (page 163 & 192 – 193)
• How to test your media release and what to do if your media release doesn’t work the first time – the one part of your media release to change – (page 164 – 165)
• Many more headline ideas and suggestions than you can poke a stick at…..
  

And there’s also an entire chapter on writing the rest of your media release, including step by step critiques and explanations of six very successful real life media releases. And more besides……

In short, you will get 193 hard hitting, jam packed pages of easy to follow, step by step information on exactly what you need to do to get publicity for your particular “thing”. From A – Z, you won’t miss a single thing. It’s like taking a crash university course in publicity. But first, I want you to consider something.

Did you know that getting the media interested in your business or your story is only the first step?

Imagine that tomorrow you are going to be interviewed on a major national radio show. Would you know what to say? Would you know how to promote your business or your product in a low key manner?

And what if it were a major TV interview? Would you know what to wear? And more importantly what not to wear? Did you know there are certain clothes you should NEVER wear on TV? Do you know what they are? And what would you say for 10 whole minutes? And would you be comfortable with a TV crew showing up and poking around your business for a whole day?

Getting the media interested in you and your business is only the first step.

KNOWING WHAT TO DO ONCE THE MEDIA CALLS YOU IS FAR MORE IMPORTANT TO YOUR LONG TERM SUCCESS. The Australian media is a very small world, and if you get a bad name or do the wrong thing, you won’t get another chance……….

But, rest assured, “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” deals with every single aspect of the media. From finding your own story to writing and sending your media release, to interview techniques and much, much more.

“Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” covers absolutely everything you could possibly ever need to know. Once you’ve managed to catch the media’s attention, you need to know exactly what to do. And you’ll discover….

• What to wear on TV and more importantly what not to wear – discover the clothes you should never wear on TV – (page 106 – 108)
• The questions you MUST ask the media before you ever agree to an interview – including a sample conversation with a step by step critique of each and every question as well as the reasons why you MUST ask each question – (pages 93 – 103)
• How to make sure you are 100% prepared for the media – (page 71 – 72)
• Questions you must ask before you appear on TV – (page 102 – 103)
• Why you should always have a “cheat sheet” ready for each and every interview – (page 83)
• What to expect when you are interviewed on the radio – (page 95 – 100 & 104)
• Getting the media to pay for your accommodation and travel expenses – (89 – 91)
• What to expect when you are interviewed by a print journalist – (page 101 – 102)
• Your background page – why it’s so important, how to write your page and some real life examples – (page 72 – 79)
• What to expect when TV crews come to your business – (page 102)
• Practicing exactly what you are going to say and getting it right on the “big day” – (page 83 – 85)
• What to expect when you go to the TV studio – (page 106 – 109)
• How to plug your product or service in a low key manner – (page 109 – 112)
• How to cope with the massive influx of calls and orders after you appear on TV -
• Tips on getting the best out of your voice – (page 340)
• What the media are looking for in an interview – and how to make sure you offer what they want – (page 81 – 82)
• A low cost offer you can make to listeners or viewers to position your business as the experts in your field – (page 85 – 87)
• How to come across as a media pro and get journalists on your side – (page 72 – 73)
• The very important difference between features and benefits, and why so many businesses get this so badly wrong – (page 109 – 112)
• What to say if the host forgets to introduce you – (page
• How to answer questions in a way that makes your business sound good without giving the “hard sell” – (page 109 – 112)
• When to say “No” to an interview – (page 88)
• Why radio interviews are the quickest and easiest way to get publicity – (page 100 – 101)
• When things go wrong and what to do about it – (page 251 – 257)
• What to do if you encounter a rude or aggressive interviewer or host – (page 113 – 114 & 251)
• The simple things you can do to make your entire media experience pleasant and easy – (page 71 – 72)
• How to schedule your interviews and make sure you don’t overlap – (page 82)
• The little things to watch out for when scheduling your media interviews – (page 93 – 97)
• Much, much more…..

Not only will you discover exactly what you need to do to find your story, create a winning media release, send it out and get media attention, you will also discover exactly what to do one you have gotten the media interested.

The important questions you must ask, how to schedule your interviews, what to say and what not to say during interviews, how to plug your product or service in a low key manner, what to wear and what NOT to wear on TV, low cost offers you can make to listeners or viewers and so much more.

In fact, rather than hint at what you might find, why don’t I show you some of the hidden gems contained in your new manual? Let’s imagine you have sent off a media release and it’s been successful; so successful that you’re getting dozens of requests for interviews, from newspapers, magazines, and radio stations, many from interstate that you have never heard of. Many will wish to interview you right then and there on the spot. That’s fine if you can fit it in, but it’s not always possible. Many times you will need to schedule an interview at a suitable time or to coincide with the time a particular radio show goes to air.

So, how do you cope? What are the little but ultra important things you need to watch out for? Th little but ultra important things you need to watch out for? Well, daylight savings and time zones for one. Don’t make the mistake of scheduling a radio interview for 10.00 am Western Australian time when it’s 10.00 am NSW time. Don’t think it can’t or won’t happen to you. If you’re getting dozens of requests for interviews it’s easy to get confused and forget the little things like time zones and daylight savings.

You’ll discover exactly what you need to ask before each and every interview, and how to schedule your interviews so you don’t clash or end up being a “No show”.

Imagine that you have had dozens of calls requesting interviews from various interstate radio stations you’ve never heard of before. And you realise that you have to reschedule an interview due to a family emergency. What do you do? Well, you don’t want to be calling an unknown radio station, trying to get the person on the switchboard to connect you to the producer or host of a high profile show. You can just imagine your chances. And once you’ve been a “no show” for an interview, you will get a bad name in the media. So, what should you do to avoid this situation?

You should always, and I mean always, get the direct line number of the producer of the radio show, or the journalist in question. If you ever have to cancel an interview or reschedule for any reason whatsoever than all you need to do is call and rearrange. No mucking around trying to get the receptionist to connect you. No hassles. So always get the direct line details of the producer or host of the radio show. And that’s just one small tip from your manual.

You will find your manual is absolutely full of invaluable little hints and tips like this, hints and tips that would take you years and years of hard slog to discover on your own. It’s the hundreds of little “insider tips” like this that will make all your media campaigns “easy breezy”, instead of plain old hard work.

And you know what, there’s still more. There’s also an entire chapter on “Why You Are An Expert”, “When Things Go Wrong” and most importantly of all, “Real Life Examples”. You will find the real life examples chapter is full of real life examples, step by step case histories, dozens of articles from the print media, and stacks more.

How about such information as……

The background story of a $2 million dollar media release” on pages 284 – 287 or…..

The background story of a $500,000 media release on pages 309 - 311

And as if that isn’t enough, there’s yet another chapter titled “Even More Publicity”, revealing even more ways to get your business in the limelight.

So, what’s the downside?

Well, publicity isn’t perfect, like anything else it has its advantages and disadvantages. As far as I’m concerned the advantages vastly outweigh the disadvantages.

Firstly, if you think that all you need to do is send out one media release and you’re going to be famous for the next 10 years, think again. It just won’t happen.

Publicity will cost you money, but the cost pales into insignificance when compared to paid advertising.

Publicity also takes work. In fact, there’s quite a bit of work involved in both reading through your manual, and in coming up with your personal account (your list of everything you know, everything you can do, and everything you have ever done). If you’re not prepared to put in the work, then publicity is probably not for you.

Working in a bit by bit fashion it may take you several months to fully complete your list. However, bear in mind you will only ever need to do the work ONCE and ONCE ONLY. The more thoroughly you are prepared to do the work required at the start, the easier it will be for you to get publicity over and over again in the future.

Publicity is not an exact science, it doesn’t always work every single time. Even I don’t always get the media interested in every single release I send out. Sometimes it can take months of chipping away, chipping away, and then suddenly your campaign can explode. To get the most out of your publicity efforts you need to persevere and make publicity an everyday part of your business.

It’s not something you only do once and then forget about; publicity requires ongoing effort and commitment.

So, that’s the downside (if you can call it that) of publicity.

The bottom line – publicity is NOT a magic bullet that’s going to solve each and every one of your business problems.

It’s a very powerful tool that you can add to your existing marketing arsenal. That’s all.

Now, I could easily go on and on for another 10 or 20 pages with all of the many benefits and all of the information you will discover in your manual, but I know you’re busy and so am I, so we’ll cut this short.

To be perfectly honest with you, I think I’ve just about thrown the baby out with the bathwater – and by that I mean I’ve given away so much, I’ve spelled it all out so clearly for you, in such an easy to follow manner, that anyone who really wanted to could easily set themselves up as a PR consultant and just about put me out of business.

And I’ll also let you in on a little secret. This is actually version 2 of this manual.

I wrote an earlier version and have sold around 100 copies to various business owners. And everyone who invested in my manual has given me very good feedback. No one has ever returned it or asked for a refund.

However, I felt that it wasn’t laid out in an easy to use, step by step manner. It was a little bit hard to follow. So I went back to the drawing board and rewrote the entire manual. And I’ve really delved deep, slaving over a hot keyboard for months, writing, re-writing, editing, crossing out, trying to boil down every little single bit of information that I’ve gleaned in 25 years, trying to squeeze out every last drop…… I’ve literally sweated blood to get this manual ready for you…… I’ve spent so long on the keyboard I’ve just about developed RSI……

And finally I’ve put it all into one easy to use, jam packed, bursting at the seams manual that you can use to crank up the publicity machine any time you want. It’s just like having me on hand to help you with any little question or niggling problem you might have. And I’ve exhausted myself, racked my brain, trying to think up absolutely everything you could ever need or want to know.

So what you are being offered now is an totally revised, fully updated edition of “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”.

I’ve thrown in absolutely everything I could dredge up including the kitchen sink. It’s just like having your very own PR firm on “retainer” at just a fraction of the cost. In fact, you’re getting so much information you could easily set yourself up in competition with me and become a PR consultant yourself…

But you know what? I’m more than willing to take that chance, because I really want every single business owner to experience the power of publicity for themselves. To experience the thrill of being featured on major TV shows and the mega sales that result from such appearances.

How good will you feel being interviewed on radio knowing that as you speak thousands of people are getting your contact details and itching to buy your product or service?

And how good will you feel knowing that once you have mastered the secrets to getting publicity, you can use publicity to your advantage over and over again? Publicity is not a once off – it’s a new skill that anyone can learn. Once you have learned the secrets to publicity you can continue to use publicity for your business over and over again.

Let’s be perfectly clear on one thing – publicity equals instant credibility and a massive sales boost to your business and just so much more……..

But, publicity is NOT for everyone…..

So just who is this manual for?

• Open minded business owners who are serious about marketing and learning new business skills
• Business owners who want to use the power of the media to provide a massive boost to their sales
• Open minded business owners who understand that it will take some time to master the secrets of publicity
• Business owners who understand that some will master these secrets faster than others
• Business owners who are prepared to put in the time required to learn about publicity
• Business owners who are prepared to take action over a period of time
• Smart business owners who would like a new “weapon” to add to their marketing arsenal

This manual is NOT……

• For dreamers, time wasters, I’ll get around to it’s, tyre kickers, one day I’ll…..
• A miracle cure for all your business problems
• For any business owner who is not prepared to put in the time and effort required
• For any business owners who aren’t open minded and willing to learn a new skill
• An excuse not to use good marketing and advertising principles
• A guaranteed way to make a million dollars
• Going to get you featured on Oprah or Ray Martin next week

Now, I’ve hardly scratched the surface of what is contained in “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”. Compared to what is contained in your manual, I’ve barely shown you one grain of sand compared to the Sahara Desert.

But I know you’re busy and I’m quite sure that by now you’re already wondering “Yeah, it all sounds good, but what is it going to cost me?” I can tell you it won’t cost you anything, not even one cent unless you’re absolutely delighted with your manual.

And, to be perfectly blunt with you, if you’re thinking of it as a cost, you’re definitely thinking the wrong way. A cost is spending money week in, week out on useless or underperforming advertising that doesn’t make you a cent. A cost is the rent or lease on your business premises, the insurance premiums, wages, phone bills and so on. That’s what a cost is.

Buying this manual is not a cost in any way; it’s an investment in your future. And a 100% guaranteed, risk free investment at that, and I think you’d have to agree there’s not many of them around. (More on my iron clad, unbreakable 5 way guarantee shortly). You are investing in your future, learning a valuable new skill that will be with you for the rest of your life. A skill that can save you thousands of dollars and make you hundreds of thousands of dollars.

So, wouldn’t it be worth whatever it cost you to get your hands on this information? Especially when you consider that your investment is 100% risk free?

Rest assured; there is NO other product or manual like this on the market. You simply can’t get this information from anywhere else.

Some of you reading this may have some experience with the media and getting publicity. But may I point out that whatever your experience it pales into insignificance compared to my 25 years of being a “media insider”.

Without a step by step formula to follow, at best your publicity efforts will be “hit and miss”. And at worst, you’ll just be totally ignored.

Ask yourself – “Wouldn’t it be worth finding out if this publicity manual is all it’s cracked up to be, especially when you consider there is just no risk whatsoever to you?”. We’ll get to my ironclad, unbreakable five way guarantee shortly…

The way I see it, you now have two choices when it comes to publicity…..

Choice 1: Ignore this opportunity, forget all about publicity and keep doing whatever it is you’re doing now…

Choice 2: Decide to take a “chance” – and a 100% guaranteed no risk chance is no chance at all really – that publicity just might be for you, and get your hands on a copy of “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”.

So, what sort of investment is required in order for you to get your hands on this manual? Consider the following….

How much time, effort and money do you think it would take you to discover all of this on your own? Through sheer perseverance, hard knocks and trial and error? Thousands and thousands of hours of your precious time, not to mention thousands of thousands of dollars of your hard earned money. There’s just no way the average person could ever learn all of the insider secrets revealed in your manual in one lifetime through trial and error. Bear in mind I’ve worked in the media full time for 25 years and everything, and I do mean everything I’ve ever learned is revealed in your manual.

And, what about the missed opportunities? By the time you had spent a year or two “knocking your head against a brick wall”, trying to do it on your own – other people could already have achieved major success while you’re still trying to figure out how it all works.

How much money will you save on advertising? Every time you get a full page or half page story in a newspaper, every time your business is featured on TV or radio, you are saving yourself thousands of dollars in advertising.

And how much extra money would you make as a result of all that publicity? $10,000 a year? $100,000 a year? A couple of million a year? What would all those extra sales be worth to you?

And what is your particular skill or trade worth to you? Let’s say you are an electrician and you spend 40 years of your life working at your trade – what is that skill worth to you? Every single cent that you earn is as a result of that skill or knowledge that you have. And publicity is just like that. You can think of this as your publicity apprenticeship – once you have learned the skills you need, you can use publicity over and over again to boost your sales and make extra money. Learning these skills can literally be worth millions to you.

And what about hiring a PR consultant or PR firm? Well, if you were to hire me to work on a publicity campaign for you, your minimum investment would be $20,000 over six months. And given the results I’ve been achieving and continue to achieve for my clients, that’s really the bargain of the century.

So whichever way you look at it, doing it all yourself, or hiring a PR firm will cost you at least $20,000, not to mention the lost opportunities that could actually make you tens of thousands. So conservatively you could say that choosing to do it all yourself or simply ignoring this opportunity could cost you $50,000 or even $100,000.

But why would you want to do things the hard way? Why spend years and years and waste hundreds of hours of your precious time and energy tracking down this motherlode of mega - information elsewhere?

When it’s all right here in one easy to use folder that’s literally “bursting at the seams” and crammed so full of powerful, hard hitting publicity generating information that Evel Knieval could barely jump over it with a ramp and a 200 metre run up!

There’s just so many invaluable hints, tips and insider secrets, there’s more ways for you to get publicity in here than you’ll probably ever use in one lifetime even if you use publicity every single day.

So I figure that it would still be the bargain of the century if I were to ask $5,000 or even $10,000 for you to get your hands on this information. But rest assured, I’m not going to ask anywhere near that much…. In fact…..

Even though the information contained in this manual could easily save you thousands and thousands of dollars, and make you thousands and thousands of dollars as well, I’m not going to ask you to invest $5,000 or even anywhere near that.

In fact, I’m not even going to ask you for half of that - your five way guaranteed, 100% totally risk free investment is only $1,497.

I decided to make it expensive enough that only serious business owners would invest. But I also wanted to make it low cost enough that it was available to any business owner who really wanted to get their hands on it.

So after great deliberation I decided to price it at $1,497. And when you consider that you’re basically getting 25 years of insider media secrets all rolled into one jam packed, easy to follow, step by step manual, it’s the bargain of the century at that price.

So if you’re even a little bit curious, if you’re thinking “Maybe, just maybe there’s something to all this publicity stuff, maybe I really could use publicity in my business” then don’t you owe it to yourself to find out?

Order now and you will be rewarded with truckloads of valuable free gifts……

My “bean counter” accountant told me not to do this. My business partner on this project thinks I’ve gone mad. My “green shade” bookkeeper says “No way can you afford to do this…..”

They’ve all told me not to – they reckon I’m giving away the whole farm, spoon feeding you, making it too easy for you and spoiling you rotten… but I really want you to have everything… So…

I’m Currently Testing Out My Prices And If You Order “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” NOW…

You’ll get $300 off the normal price – that means you only pay $1,197

But even at a higher price, it’d be a bargain because this course (if you work with it) will change the way you do business and the results you get in the future.  It’s not “just” a “how-to” package – It’s much, much more.  It contains my expensive experience and the secrets to financial freedom.

Believe me... this is just the beginning of all you get from "NEW Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business" Course.
FREE Bonuses Worth $5166.00

Click Here And Get Your Complete Copy Now!

Look, I’ve got to tell you that my accountant, bookkeeper and business partner do have a point, and I really can’t afford to keep this offer going for too long. I have to tell you that my prices WILL increase in the VERY near future.

So, the extra low price of $1,197 is only if you act now, and invest in your future before I put the price up. However, that’s not all…….

Order “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” before I put my prices up and you’ll also get 7 very special GIFTS valued at $2,178 absolutely FREE!

FREE GIFT Number 1:

“Your Fast Start Guide To Quickly And Easily Getting Thousands And Thousands Of Dollars Worth Of Free Publicity” valued at $227

This 99 page manual gives you all the info you need to get a running start with your publicity efforts. Absolutely everything has been reduced to easy to follow formulas that just can’t fail…..

Uncover such gems as…..

• 50 powerful questions to find your story – if you can’t find your own attention grabbing story with these super “prompters” you’ve probably been living in a cave - (pages 57 - 60
• What to expect when you are interviewed by a print journalist – (page 43)
• Your background page – why it’s so important and how to write your page – (page 36)
• The “Who Cares?” headline formula and how to apply it to all your headlines – (page 77
• How to provoke the media’s curiousity so they can’t help but want to call you - (page 53
• Questions you must ask before you appear on TV – (page 44 - 45)
• Why you should always have a “cheat sheet” ready for each and every interview – (page 38)
• How to “cash in” on stories already in the news – get this skill down and watch your publicity efforts go “supernova” - (page 5 - 6)
• Getting the media to pay for your accommodation and travel expenses – (46 - 47)
• The power of using “points of difference” to make your story irresistible to the media - (page 53 - 54)
• What to expect when TV crews come to your business – (page 44)
• Practicing exactly what you are going to say and getting it right on the “big day” – (page 38 - 40)
• Just the facts or intrigue? How to use the right headline for your business – (page 73 - 74
• What to expect when you are interviewed on the radio – (page 45 - 46)
• A complete, easy to follow index so you can find information at a glance……
• More publicity ideas than you could ever use in a single lifetime…..

Look, there’s stacks and stacks more contained in your “Fast Start Guide” but I want to finish this off for you so lets move on…..

FREE GIFT Number 2:

“Another Easy To Follow, Step By Step Approach You Can Use To Get Free Publicity” valued at $227

I know we have spent this entire letter talking about using media releases to attract publicity. But, did you know there is another way altogether of getting publicity? This 87 page manual gives you step by step instructions on exactly what you need to do. Jam packed with easy to follow formulas, real life examples and more, you can use this easy to follow approach to get stacks of publicity in any newspaper or magazine you want…..

Here’s just a fraction of what you will discover…..

• The easy to follow ten step formula to getting publicity – (page 31)
• The amazing story of Schlitz beer and the powerful lesson you can learn from this – (page 16)
• Some easy to overlook things you should always include in your publicity efforts – (page 44)
• Real life examples of articles – targeted articles, feature articles, monthly advice columns and more – (page 58 – 83)
• Why your local paper is the perfect place to start your publicity efforts – and how to go about it – (page 7 – 8)
• Discover the difference between advertorial and an article – and how to use both in your business – (page 17 – 18)
• Real life examples of advertorial at work – the good, the bad and the ugly – (page 17 – 30)
• The advantages of using advertorial – (page 30)
• Why your business might just be a lot more interesting than you think – (page 16)
• An easy to follow index so you can refer to information and facts at a glance…….
• Everything you will ever need to use this different approach to getting publicity…..
  

We’ve barely skimmed the surface of what you will find in this manual, but I’m trying to keep this short, so let’s move on to……

FREE GIFT Number 3:

“How To Get Free Publicity And Get The Media To Say Those Nine Magic Words…..” DVD valued at $127

This DVD contains two presentations – one live presentation originally presented to a select group of Mal Emery “insiders”, and one studio presentation…….

Both presentations cover a lot of ground, reveal step by step case histories, and examine the media performances of various celebrities and so on…..

Live presentation includes…..

• Ad lib suggestions to various business owners in the audience as to how they might get publicity – this section alone is worth more than the price of your entire package…..
• The inside story of the “Grumpy old men” – how two old men generated 35,000 calls to Channel 9’s switchboard and sold $1 million dollars worth of product in only 3 months – all as a result of publicity
• The important points I used to promote their story to the media – and the priceless lesson you can learn from this…..
• The nine magic words you want to hear – “We would love to do a story on you”
• How I was able to get major publicity for a very quiet bookseller – learn from this and you’ll always have the media dangling from your hook….
• Why everyone has a story and how to go about finding it…..
• How one young guy missed the boat and what you must learn from his example….
• The difference between an ad and a story – what the media are looking for and how to make sure you are providing it….
• How to stand out among the 300 media releases a typical journalist will see every single day – discover the one part of your media release that will grab their attention…..
• Why your story is a “hidden treasure” in your business….
• How to use the “human interest” angle…..
• How to practice your “pitch” to the media
• Using an event to promote your business and get publicity…..
• Stacks of real life headline and story examples…..
• Why publicity is only one tool among your marketing arsenal…..

And, in the boardroom……

• How Richard Branson uses outrageous stunts to gain publicity and how you can too without needing his money…..
• How an Aussie entrepreneur used publicity and how I got him to sell one of my products….
• More suggestions on getting publicity for specific businesses such as a dressmaker….
• Why the furore over Janet Jackson’s breast helped her album sales to go through the roof…
• The story of a 70 year old female entrepreneur and how to apply this to your business….
• How you can learn from NUDIE juice….
• Examples of real life experts who have learned to tell their story and use the media to their advantage….
• The “girl in the red dress” – a $400,000 dollar story or publicity….
• How Oprah’s generous act got her incredible publicity all over the world….
• Why your story is just as good as anyone else’s….
• How to get publicity for an old idea….
• How to get publicity for a new product….
• How to tie in your publicity efforts with a famous person or expert….
• Why you should listen to talkback radio if you want to get publicity….
• How to use lateral thinking to get yourself in the media spotlight…..
• Much, much more…….

Once again, let’s keep this short and see what else you will get…..

FREE GIFT Number 4:

“How To Perform Like A Pro In Media Interviews” CD valued at $97

This incredible CD reveals exactly what you need to do to come across as a media “pro” and make sure you get invited back again and again. You see, I’ll let you in on a little secret. Once you have appeared on a major TV show, you can bet that other TV stations are watching to see how you perform. If you do a good job they might decide to invite you on one of their shows….

So it really pays to do a good job. And with the information revealed on this CD you can’t help but give a good interview…. Discover what you need to do before you get in the interview chair….

What about skills and tips like….

• Improve your voice in 45 seconds a day – simple voice exercises that make getting though loads of interviews without a single croak or a cough a breeze
• The 5 step formula to interview success…
• How to lose those nerves before your “big” interview….
• Stacks of real life media interviews with step by step critiques and breakdowns – learn from other successful business owners……
• What the media likes and is looking for, and how to make sure you offer what they want…
• A real life example of a media release headline and exactly why it worked – a step by step breakdown of each and every point….
• How ready are you for an interview?
• How to answer questions so you come across as an expert who sounds interesting, fascinating, different and intriguing…..
• The five points you should be looking for in your story….
• Why you should be able to define your business and what you do in one quick sentence – and how to go about it….
• How to prepare a “cheat sheet” for your interview and what to include….
• Stacks more valuable information you would never discover on your own…..

And there’s still more free gifts to come……

FREE GIFT Number 5:

One Media Release Critique Certificate valued at $500

No wonder my accountant thinks I’ve gone mad. Is there just no end to my generosity? You’ve already been given enough valuable insider secrets to sink a battleship. And now, you’re getting even more…

You know how I said this manual was just like having your own PR firm on retainer, well now you have me on hand to give you unbiased, hard hitting and expert advice that can turn your media release from a “maybe” to a sure fire winner…. To hold your hand each step of the way…..

Simply cash in your certificate and get my written report full of expert advice and hints and tips of how to improve your media release. Really, it’s almost impossible to put a value on this advice. You will learn more from one critique from me than six months of hard slog trying to do it all yourself. And, there’s still…..

FREE GIFT Number 6:

One 1/2 Hour Phone Coaching Certificate Valued At $500

And, just to make sure you’re on the right track, you’ll also get one half hour phone coaching certificate valued at $500. Just call me up and get my opinion on your basic approach, your headline, your story and so on. Let me pick out the extra hidden gems in your story that you might overlook.

This is the one you want to use when you really need to fine tune your efforts, to get your publicity machine running as smooth as silk. It’s just like having me there with you, holding your hand each and every step of the way…… And, there’s still more…..

FREE GIFT Number 7:

Get One of Australia’s Top Copywriters and Consultants to Go Over Every Inch of your Marketing and Advertising.

One Advertising and Marketing Critique Certificate Valued At $500

After much begging, pleading and cajoling I managed to get my colleague Rob Sanders to throw in a $500 advertising and marketing critique as well. Rob is one of Australia’s top copywriters and consultants and he’ll go over every inch of your marketing and advertising. You’ll get a written report with suggestions detailing exactly what you need to do to crank up your advertising and marketing into a money making machine.

And just to assure you there’s absolutely NO RISK to you…

Let’s have a look at my ironclad, unbreakable, FIVE way guarantee………

In case you haven’t added this all up, that’s $3,675 worth of value for only $, that’s a saving to you of $2,678. But……

I’m still not finished yet! My accountant, bookkeeper and business partner don’t even know about THIS offer… I hate to think what they’re going to say when they hear about THIS one….

You know how all the marketing experts say you should have a GOLD and a SILVER offer when you’re selling information? Well, I decided to follow their advice and here’s what I am going to do to make this offer even more irresistible…

So, here’s what I’ve come up with…

The incredible offer I have just been telling you about is the SILVER offer and you can get your hands on all of these goodies for only $897. I’ve taken an extra $200 off just to make it a real “no brainer”. I really can’t possibly make this any cheaper than that.

But wait until you see what’s in the GOLD package! And you can get your hands on the GOLD package for a measly investment of only $1,197!

Your GOLD package option STILL contains all 7 of the original free bonuses that are offered in your silver option plus you’re also gonna get all of these goodies… This first one is worth more than your entire investment if you ask me……

GOLD PACKAGE FREE GIFT NUMBER 1:

“The Exact Step By Step Inside Story of How A Million Dollar Australian ‘Media Frenzy’ Was Created” manual valued at $497

This amazing manual reveals absolutely EVERYTHING that I did to create an incredible ‘media frenzy” that created 35,000 calls to Channel 7’s switchboard and resulted in more than a million dollars in sales in just over 3 months. Considering the business in question was struggling to stay afloat, this is a truly incredible result.

Not only will you discover how it was done, but you will also gain a valuable insight into the thinking behind the entire process, and you simply can’t put a price on that……

Packed with examples, questions, photos, articles and the two original media releases that got the ball rolling, as well as how to keep on cashing in once you’ve got publicity….. This last tip alone is worth the entire price of admission……..

PLUS: As an added bonus this manual also contains a list of the “Hottest Media Contacts In The Country”.

If you just can’t wait to crank up the publicity machine and start getting your name out there, the contacts you will find in this section are worth far more than gold…..

You’ll also get insider tips on approaching the different types of media, and a little known secret that can dramatically increase your chances of cracking the big time on National or even International TV……..

GOLD PACKAGE FREE GIFT NUMBER 2:

Mal Emery's Midas Touch CD of the Month pack valued at $778

Ask the experts 10 CD & DVD pack valued at $697. PLUS the next 3 months recordings with the experts FREE.

Just in case you’re a bit confused about exactly what you’re gonna get, here it is…..

Before you make your final decision…….

Here’s 9 Facts To Consider Before You Decide

1. Your investment is totally, absolutely, 100% risk free – you are completely protected at all times by my iron clad, unbreakable 5 way guarantee. You risk nothing, not even one single cent.
2. Your step by step manual is easy to read and easy to follow – every single step of the way has been broken down into an easy to follow formula that means you just can’t go wrong. The dozens of real life examples and case histories show you exactly what to do and the exhaustive index and tab dividers for each chapter mean you can find the information you need fast.
3. The information in this manual is guaranteed to get you results #1 – I guarantee that you will earn at least 10 times your investment in your first year. If you don’t, you get 100% of your money back.
4. The information in this manual is guaranteed to get you results #2 – I guarantee that you will get at least 10 times your investment in “Free Advertising” in the first year. If you don’t, you get 100% of your money back.
5. It would cost you thousands and thousands of dollars, and untold hours of hard “slog” to discover all this information on your own – to be honest with you it’s unlikely you would ever uncover all of this information. Take it from me, you don’t want to be doing this by “trial and error”. Why not take the easy option?
6. If you were to hire a PR firm to work with you on even ¼ of the ideas contained in your manual, it would cost you $100,000 at least and you would still be no wiser as to how to get publicity for yourself – so why not take the easy option and save yourself a bundle? At the very least a six month publicity campaign with me would cost you $20,000. Getting your hands on “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” is just like having your very own PR firm on retainer at only a tiny fraction of the cost.
7. While you were trying to work it all out yourself you would miss out on dozens of publicity opportunities and miss out on thousands and thousands of dollars worth of extra sales – why not bypass all the hard work and just get the rewards you deserve right now?
8. Consider the worst case scenario – the very worst thing that can happen is if you decide that “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” is not for you and you still get to keep $2,778 worth of free bonuses with the SILVER option or $7,351.50 worth of free bonuses with the GOLD option.
9. Consider the best case scenario – you discover just how easy it is to put your business in the spotlight and reap the rewards with a massively increased public profile and thousands and thousands of dollars in extra sales.
   

Now, I just want to let you know something……

To be honest with you it has taken me literally thousands of hours to put together “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” – thousands of hours where I wasn’t getting paid for my time. And to be honest with you I would really like to recoup my investment – and that means I’m really not sure how long I can keep selling either the GOLD or SILVER packages at this price…..

To be honest with you my accountant and bookkeeper suggest that I consider putting my prices up to $2,000 and $3,000 respectively. I’m not sure I’ll go that far, but as well as the time involved I had to pay $200 to $500 for permission to use each and every one of the dozens of articles in your manual. I wasn’t willing to compromise on this – I wanted to make sure the articles were there so you could see them for yourself.

So while working to create this manual for you, not only did I miss out on thousands of hours of paid work, it actually cost me money to boot – tens of thousands of dollars actually.

So, if you’re waiting for a “follow up” letter with an even better offer and a cheaper price, forget it – it ain’t gonna happen. This is your one and only chance to get your hands on “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” at this CRAZY price – it won’t come again.

The time to act is NOW – don’t wait for another opportunity that may never come.

And of course, this opportunity is NOT FOR EVERYONE. If you’re not serious, if you’re not prepared to put in the work required, if you think you can just send out one media release and be famous for the next 10 years, then this package is not for you…….. In fact, I don’t even want to sell this opportunity to anyone who isn’t serious, to anyone who isn’t ready to take massive action right now. Sure, you can sit on your manual for 90 days or even a year and get your money back, but what’s the point? I didn’t spend all those thousands of hours and tens of thousands of dollars creating this package just so it could sit on your shelf…..

So, you’re gonna have to convince me you’re serious – that you’re ready to take MASSIVE action right now, otherwise I’m afraid that I won’t be able to sell you this package…..

I’m assuming that you are serious and you’re ready to get started right now……. So if you’re keen to make a 100% no risk “guaranteed return on your investment” choice about the future of your business, then click here now  to find out how you can get started straight away…..

Remember, this is a 100%, totally, absolutely, completely risk free investment

If you decide that “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” is not for you – simply return your manual in good condition for a full and courteous refund…..

And you can even keep all of the free bonuses as well….. This is my way of saying “Thank You” for trying out my manual…..

Here’s How To Get Your Hands On Your new Manual Right Away!

“Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” PRIORITY Enrolment Form YES! I Want “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” To get all the free bonuses you must be one of the first 97 to sign up, you can't afford to wait. You need to take immediate action by doing one of the following: 1. Order online via  our SECURE online ordering link below. 2. Simply fill our the order form by clicking here and fax it to us on 08 92012133. For international order our number is + 61 8 92012133. 3. Simply fill out the order form and post it to PO Box 83, MT HAWTHORN, WA, 6915. 4. Ring our 24/7 FREE call on 1800 685 155. Just leave all your details and we'll post your registration out to you immediately. 5. If you live locally why not visit our office and register in person. We are located at 39 Scarborough Beach Rd, North Perth. We are approx 300m down from the McDonalds store situated at the cnr of Charles St and Scarborough Beach Rd. Our office hours are 9-5, however try not to come during our lunch hour - we after all do enjoy a quiet lunch. The very second your order arrives it will be rushed straight to your door….. Choose Your Reservation Option Below Payment Options Available at Check Out “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business” SILVER $897   “Publicity Power – The Inside Secrets to Getting Thousands of Dollars worth of FREE Publicity For Your Business”  GOLD $1,197 (Your Reservation Will Be Processed Over Secure Servers.)

Whether you buy my manual and “cash in” with this opportunity is really up to you. While it is true that it cost me tens of thousands of dollars out of my pocket to produce this manual and I missed out on earning tens of thousands more – it really makes no difference to my finances whether or not you buy this manual.

If you pass up this opportunity, it may never be repeated. It won’t affect me either way. But it will directly affect you. The rewards you will gain from investing in this package will far outweigh your investment – and that’s guaranteed. Either you make a whole lot of extra money and bask in stacks of publicity, or you don’t and you get your money back. It’s a pretty simple choice really.

So considering you risk nothing, not even one cent, why wouldn’t you at least want to have a look?

LET ME ASK YOU SOMETHING:

Don’t you owe it to yourself to get in on this unique opportunity and experience the many benefits of using publicity? The extra sales? The increased public profile? The thrill of being on National TV or radio, knowing that as you speak thousands of people are getting your details and ordering your product right then and there? Wouldn’t you like to know what that’s like?

It’s easy, and anyone can do it. There’s not much more to say really. Either you’re an open minded, forward thinking business owner who is willing to take a chance that this package may just help you in your publicity efforts. Or you’re not.

And a 100%, no risk whatsoever “chance” is not really a chance, is it?

So what are you waiting for? Publicity opportunities are literally endless, and the longer you delay, the more publicity opportunities you will miss out on. The time to act is RIGHT NOW….

Warm Regards

Brian James

P.S. Remember, order before I put the price up and you get the SILVER option for only $897 as well as $3,378 worth of free bonuses. Order before the price goes up and you’ll get the GOLD option for only $1,197 as well as $8,175 worth of free bonuses and an offer worth $11,000.

P.P.S. Please be assured I really do stand by my iron clad, unbreakable, five way guarantee. The very worst thing that can happen is you get 100% of your money back and you get to keep all the free bonuses as my way of saying “Thank You” for trying my manual. This information is not available anywhere else. There is no other product on the market that will teach you about publicity. Sure, you might find a book on publicity at Dymocks, but do you really think it will have the information you will find in this package?

P.P.P.S. If you wanted to learn to play golf, who would you want to teach you? Me (I’m a total hack), or Tiger Woods? I reckon you would want Tiger Woods. Well, I’ve spent 25 years working in the media and when it comes to publicity, I know what I’m talking about. Everything in your manual is based on my real life experiences and knowledge, not some fancy theory or idea.

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